Brenda Prado Hayasaka's profile

now Ur clothes

Brenda Prado Hayasaka
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second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand



now Ur clothes
BRANDING  |  2023  

[PT] Segunda mão nunca esteve tão em alta.

Do nome à estética, é muito legal consumir moda circular.
Esse é um projeto que passou por todas as etapas de um design assertivo: conceituação, naming, identidade visual, motion e aplicação no mundo real. Seu nome é uma alusão à ciclicidade que a moda vem ganhando, ele fala sobre segundas chances: as roupas eram de alguém, mas agora são SUAS. Criada para ter um diálogo simultâneo entre consumo consciente e moda, o projeto de branding desenvolvido para a now Ur clothes vem para quebrar todo o estigma gerado em cima do mercado de segunda mão. Aqui o design busca entregar o que já está estampado na sua identidade: a autenticidade e o quanto o vintage nunca sai de moda.

Compre menos, escolha bem, faça durar e caso enjoe, faça ser cíclico.

____

[EN] Second hand has never been so popular.

From the name to the aesthetics, it's really cool to consume circular fashion.
This is a project that went through all the stages of an assertive design: conceptualization, naming, visual identity, motion and application in the real world. His name is an allusion to the cyclicality that fashion has been gaining, he talks about second chances: the clothes belonged to someone, but now they are YOUR clothes. Created to have a simultaneous dialogue between conscious consumption and fashion, the branding project developed for now Ur clothes aims to break all the stigma generated by the second-hand market. Here the design seeks to deliver what is already stamped on its identity: authenticity and how vintage never goes out of style.

Buy less, choose well, make it last and if you get bored, make it cyclical.




second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand
second hand brand identity branding brandingdesign retro design branddesign fashion design graphic design thrift store secondhand



Obrigada! / Thanks for watching!

Brenda Prado Design |2023|
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now Ur clothes
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Londrina, Brazil

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